EKTTA Vision Note (2026–2028)
Strengthening Structure • Expanding Reach • Elevating Impact
As EKTTA enters a new phase of leadership through its democratically elected Executive Body, the focus for the next two years is to build upon its strong foundation and evolve into a more structured, visible, and impactful association representing the travel trade fraternity of Odisha. The journey ahead will be guided by 5 core pillars
🌿 1. Strengthening Institutional Framework
EKTTA will focus on enhancing its governance structure, ensuring clarity in roles, processes, and accountability.
Key priorities include:
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Strengthening membership systems and data accuracy
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Standardising communication and documentation
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Promoting transparency and consistency in operations
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Encouraging active participation and ownership among members
The objective is to build a sustainable and self-driven institutional model.
🚀 2.
Expanding Industry Engagement & Visibility
EKTTA aims to position Odisha as a significant travel trade market by enhancing engagement with key stakeholders.
Key focus areas:
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Strengthening collaboration with Government bodies (DOT, MSME, etc.)
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Enhancing participation in national and international platforms
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Promoting Odisha’s market potential across inbound, outbound, and domestic segments
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Continuing advocacy initiatives like VIYC and similar community-driven efforts
The goal is to increase recognition of Odisha’s travel trade ecosystem.
🎯 3.
Elevating Professional Empowerment
Empowering members remains central to EKTTA’s mission.
Key initiatives:
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Strengthening EKTTA Insight as a knowledge platform
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Promoting adoption of GDS, IATA standards, and professional practices & Visa Mastery .
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Facilitating training, workshops, and industry exposure
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Encouraging innovation and new business opportunities
The focus is to build a more capable, competitive, and future-ready travel trade community.
🤝 4. Strengthening Community & Collaboration
EKTTA will continue to foster unity and collaboration through structured engagement.
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Expanding EKTTA Connect and networking initiatives
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Promoting EKTTA Cultural to strengthen bonding among members
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Encouraging participation of young professionals
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Building a stronger sense of belonging within the fraternity
🌐 5.
Digital & Thought Leadership
EKTTA will enhance its digital presence to reflect its evolving identity.
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Strengthening website as a knowledge and information platform
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Developing blogs, insights, and policy-oriented content
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Expanding digital outreach and communication channels
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Building a strong and credible industry voice